About

approach

  • Coffee Cup

    Discuss

    My background is in brand strategy. So, even the smallest projects need to start with a conversation in order to understand your objectives and strategy. I’ll ask questions. I may even challenge your answers. Ultimately, I’ll articulate what we need to do.

  • Hammer & Nail

    Make it Happen

    The other half of my training is in account management. Along with a strategic framework, I provide a logistical one to ensure that all deliverables are completed accurately and on time.

  • Graph on Computer

    Elevate

    I offer a range of services, but each serves a vital role in elevating brand credibility, brand experience or making your DIY marketing efforts more manageable and effective. I value it all.

  • Apple

    Train

    Even if you hire me to do all the thinking and legwork, I won’t be doing it behind closed doors. I arm you with the tools and knowledge to continue your efforts successfully, cost-efficiently, and with confidence in your decisions.

background

 
Dani Geraci sitting on bench

Since 2015

Since launching my business in 2015, I’ve worked with other small businesses, solopreneurs and non-profits, both based in SOMa (South Orange and Maplewood, NJ) and afar. I’m passionate about the DIY marketing opportunities for smaller businesses and have shifted to work exclusively in those platforms so that my clients can be in the driver seat whenever they’re ready to take control.

Prior to launching

I spent over 15 years as an account manager and strategist in agencies, driving a wide range of advertising, branding and marketing programs.  As my career evolved, I focused in on brand strategy and marketing with particular interest in business development.

At home

You'll find me surrounded by a dog, 2 kids, my husband, too much hockey equipment and the Terraforming Mars app.

I’ve spent a lot of time with these agencies & boards:

"I've hired Dani to do Squarespace tutoring for about a half-dozen of my clients, and I haven't heard anything from them that didn't resemble an absolute rave. She's also extremely reliable and professional, which all adds up to making *me* look like the smartest business owner ever to affiliate myself with *her*. Thanks for all your fab work, Dani!"

— MICHELLE W., CLIENT